You searched for: "*"

The results has been filter on Authors containing Duncan Sands.
ANA has found 1 results for you, in 688 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Why shift to customer experience measurement seated in brand values rather than process delivery?

In a market place where achieving competitive advantage through product differentiation alone is seen as only part of the equation, the creation of a unique customer experience is seen as the new battleground.The question is how does one capture,...

Catalogue: ESOMAR Conference on Automotive Marketing 2004
Authors: Gavin Winter, Duncan Sands
Company: Maritz Research
March 1, 2004
×

Citation

Winter and Sands (2004a, March 01). Why shift to customer experience measurement seated in brand values rather than process delivery?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/why-shift-to-customer-experience-measurement-seated-in-brand-values-rather-than-process-delivery-